Your website is only useful if it is easy to find. Of course you may distribute your website address by using business cards or e-mail. By using modern online marketing techniques, however, your website should be found through various search engines such as Google, Yahoo or Bing. Ideally, your website is optimized for certain keywords so that when you enter these keywords into the search field of the search engine, your web site should appear in one of the top positions of the search results. The process of optimizing a web site for that purpose is called search engine optimization (SEO).
It is also very significant that your website has backlinks from other sites on the Internet. This is done by using business directories, blogs and shopping platforms. It takes plenty of efforts, expertise and time for common keywords such as 'fashion' or 'electronics' to appear in the top search results. Therefore we often begin with more specific keywords and key phrases such as 'Fashion Berlin' or 'Traditional Blouse'. For these phrases, it is much easier to get on the first page of Google.
Another application for online marketing is the use of paid services such as Google AdWords. In that case banner ads are place on search engines and partner sites for specific keywords/phrases. Search engine optimization and search engine banner marketing together is known as search engine marketing (SEM).
Professional e-mail marketing is also one of our key services. We are convinced that regular newsletters campaigns are particularly effective to your customers and members to attract attention to new products and services. If you have an online store after-sales measures also very useful. There are several other types of e-mails which could increase your sales e.g. e-mails to customers who have been registered in your shop, but have never purchased anything, or e-mails to customers who did not buy anything over a period of time. After a successful order you can also ask a customer to write a product review and to share the product or review on his/her Facebook page.
Our experts in online marketing will provide you with complete services to optimize your website for search engines and make it easy to find. Only then you are able to use the full marketing potential of the Internet.